Brantford, Ontario – GreenMantra Technologies is pleased to announce an agreement expanding the scope of its relationship with Crayola, the leading provider of innovative art tools, crafting activities and creativity toys designed to help kids create everything imaginable. The agreement supports Crayola’s ambitions to increase circularity of their products while also providing GreenMantra new discarded plastic feedstock for recycling into specialty polymers.
Mixed plastic marker streams present challenges for traditional mechanical recycling, but they are a natural fit for GreenMantra’s innovative advanced recycling technology. GreenMantra will now recycle both pre- and post-consumer plastic markers from across all of North America, expanding its feedstock stream for producing its specialty polymer additives. The company will transform Crayola’s discarded plastic markers into high-value polymers that can then be used in the production of industrial products to enhance critical infrastructure applications (things like asphalt roads, roofing products, and plastic drainage pipes), while also enabling increased use of recycled content in those applications.
“GreenMantra Technologies strives to be an enabler for other companies to achieve their sustainability goals. GreenMantra is proud to partner with Crayola and drive increased circularity throughout the value chain in order to create a better planet in the future,” says Domenic Di Mondo, CCO of GreenMantra.
Crayola, which recently implemented 100% renewable energy for its US manufacturing operations, has partnered with GreenMantra since 2014 via its ColorCycle Program, which enhances product circularity for Crayola’s line of markers. Crayola has demonstrated that enabling the imagination and creativity of children around the globe can also present opportunities for educating consumers about sustainable supply chains and innovative recycling initiatives.
“Our mission is to help parents and teachers raise creatively alive kids,” says Glenn Price, vice president, Sourcing. “Partnering with an innovative company like GreenMantra also aligns with our goals to reduce our environmental impact and build creative solutions so kids will enjoy greener tomorrows.”
ABOUT Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the “Crayola Aisle” at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola
ABOUT GREENMANTRA
GreenMantra Technologies is a leader in advanced recycling that transforms waste plastic into value-creating specialty waxes and polymers. GreenMantra’s products are used as performance enhancers and processing aids in roofing, asphalt roads, extruded plastic parts and other construction infrastructure applications with useful lifespans of 20-50+ years. In each application, GreenMantra improves product performance, provides a more efficient manufacturing process, and allows manufacturers to greatly increase the recycled content of their end products without sacrificing performance. GreenMantra annually diverts thousands of tons of waste plastic from our oceans and landfills into new applications.